Jay ZJ's had a rough couple of years, business-wise. His latest music venture, TIDAL, is in the midst of financial difficulty. And now he's being sued by busness partners who claim that his cologne is FLOPPING even worse. But Jigga's partners say that HE'S TO BLAME for the business failing. Here's what they told NY Post's PAGE SIX
: “Sales of Gold Jay Z have declined considerably because of Jay Z’s and his teams lack of interest in supporting and promoting his own brand,” according to the new $18 million suit filed by Perfumania Holdings Inc. Gold Jay Z was the best selling celebrity fragrance a year after its launch in 2014, ousting David Beckham‘s aftershave by eight to one. But sales tanked last year from a projected $35 million to $6.1 million because the rapper was too busy with other projects to focus on the fragrance, the Manhattan civil suit says. Jay Z refused to appear on “Good Morning America,” turned down a cover story for Women’s Wear Daily and an event at Macy’s to promote the men’s scent, according to court papers. He even rejected five prototypes for an 18-carat gold capped bottle designed by Jacob the Jeweler for a customer contest. The music mogul hasn’t made a single appearance to support Gold Jay Z."
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